Let’s be real—creating content for your myofunctional therapy practice can feel like a major task.
If you’ve ever thought, “I just want to help people and earn money, not become a full-time marketer,” then buckle up. Because Episode 22 is all about how to use AI to stop yelling into the Instagram abyss and start creating content that actually connects—with the exact people you want to work with.
I’m talking about your easiest clients. The ones who get you. The ones who book their exam fast, show up ready, and become your client “lickety split” because they’re obsessed with what you do.
The Problem? You’re Talking to Everyone—So No One’s Listening
You might think you’re being clear, but if your content is trying to please everybody (kids, adults, grandma with the CPAP), it’s connecting with nobody.
Let’s zoom in on one dream client: the exhausted mom of a 6-year-old who breathes through his mouth, snores like a grandpa, and wakes up with dry lips and dark circles. She’s googled everything. She’s scared. And she just wants someone to tell her what to do.
That’s who you write for.
Or maybe it’s the high-powered woman who runs on caffeine and hasn’t slept deeply in years. She’s sick of being dismissed. She wants answers.
That’s who you write for.
AI can help you speak to those people—clearly, confidently, and fast.
Why AI Is the Best Intern You’ll Ever Have
Once you upgrade to ChatGPT Plus (just do it—$20/month is cheaper than one missed consult), you unlock the kind of AI that gets it. It understands tone, nuance, and personality. Basically, it stops sounding like a robot and starts sounding like you.
The trick? You’ve gotta train it. Feed it examples of your writing, tell it about your offers, your brand voice, your favorite phrases. Then give it clear prompts based on your actual clients.
Try These Prompts on for Size
You don’t need to guess. Start with:
- “Act as a myofunctional therapist who helps overwhelmed moms of mouth-breathing kids. Write three captions that validate her fears and offer real hope.”
- “Write a blog intro for adults who clench and grind their teeth and feel dismissed by their doctors.”
- “Create five hook options for a post about how nasal breathing improves sleep, energy, and focus on kids.”
Once it spits out some ideas? Ask: “Does this sound like me?” And if it doesn’t—say so. It’ll revise. That’s the magic.
[Pro tip: Always go through your ChatGPT response and revise it to make sure that it sounds like you!]
The Invisible Hook
The best posts don’t shout “BOOK NOW!” They whisper, “Wait… are you in my head?”
That’s the energy we’re going for. And with AI? You can generate 10 invisible hooks in 10 seconds flat—if you’ve trained it right.
No More Wasted Words
You don’t need to spend hours crafting a single Instagram caption. You don’t need a library of templates. You just need the right prompt, your voice, and a clear vision of who you’re speaking to.
You’re not trying to sound like an expert. You are the expert. And your content should reflect that—without losing the warmth, clarity, and empathy that brought your clients to you in the first place.
So here’s your challenge: pick one dream client. Use one prompt. Post one piece of content. No perfectionism. Just connection.
Because when your content feels like it was ripped from your dream client’s brain? That’s when you become unforgettable.
Are you ready?
Go play with some prompts and show the world what you’ve got.
🥂,
Carmen
P.S. Are you tired of building someone else’s dreams?
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