A myofunctional exam is more than just an assessment—it’s the key to turning curiosity into commitment and converting clients into therapy enrollments. Whether you’re a new or seasoned myofunctional therapist, understanding how to guide potential clients through this process with clarity and confidence can make all the difference in your practice.
In this post, we’ll break down why a great myofunctional exam is crucial and how to maximize conversions while ensuring the process feels seamless and professional.
Why a Myofunctional Exam is Essential
Many therapists wonder if a full exam is necessary when they already suspect a client needs therapy. The answer is yes.
A structured myofunctional exam allows you to:
- Assess oral function and identify orofacial myofunctional disorders (OMDs).
- Determine whether additional referrals, such as ENT, sleep studies, or orthodontics, are needed.
- Create a roadmap for therapy based on the client’s unique needs.
- Build trust and provide a professional report that may be shared with other practitioners.
More importantly, the exam solidifies your role as the expert. Clients don’t always know what they need, but your structured process reassures them that they’re in the right hands.
The Secret to High Conversion Rates from Exams
Having an effective myofunctional exam is one thing—converting that exam into a paying therapy client is another. Here’s what makes the difference:
- Confidence is Key – Your expertise should lead the conversation. The client doesn’t know what to expect, so confidently outline the process and next steps.
- Smooth Transitions Matter – Move seamlessly from gathering data to discussing therapy. Structure your conversation to make the shift feel natural:
- Here’s what I see.
- Here’s what I recommend for you.
- Here’s what the next steps look like.
- Overcome Objections Before They Arise – Address common barriers head-on:
- If time is a concern, explain how your therapy structure accommodates busy schedules.
- If cost is a hesitation, offer clear payment options and highlight the value of therapy.
- If they seem unsure, bridge the gap by showing how therapy leads to the results they want.
Why Clients Don’t Convert (And How to Fix It)
Sometimes, clients hesitate to move forward. The most common reasons include:
- Unclear messaging – If clients don’t understand how therapy helps them, they won’t commit.
- Lack of trust – Clients must believe in your ability to get them results.
- Overwhelm – If the process feels confusing or complicated, they’ll delay making a decision.
- Decision-makers missing – Ensure that whoever is financially responsible is part of the conversation. If the husband is part of the decision making process, request that he attends the exam.
Encouraging Faster Client Decisions
Want to create urgency without pressure? Try these strategies:
- Let clients know their spot is reserved for a short period of time.
- Offer a “quick decision” discount for signing up within a set timeframe.
- Make the process simple and effortless to move forward.
Master Your Myofunctional Exam Process
A great myofunctional exam isn’t just about assessing function—it’s about positioning yourself as the trusted expert who can solve your client’s biggest concerns. When done right, it naturally leads to higher conversions and a thriving practice.
If you’re ready to refine your approach and grow a profitable myofunctional therapy business, check out The Ditch Hygiene Academy™ or any of our other digital courses at the Myofunctional Therapy Training Academy, where we teach you how to build a business you love and life you’re bonkers about.
🥂,
Carmen
P.S. Are you tired of building someone else’s dreams?
Take the Next Step in Your Myofunctional Therapy Business
📌 Learn more about Free Assessments That Convert
📌 Check out the Myofunctional Therapy Academy Online Course Shop
📌 Check out the Ditch Hygiene Academy™
