Let’s cut to the chase—content doesn’t need to be complicated. But it does need to connect.
If you’re just posting to post, hoping something sticks, I get it. Been there. But if you’re serious about building a myofunctional therapy business that actually pays you, your content can’t be generic or ordinary. It has to do the heavy lifting for you.
I use a simple framework that changed the game for me and my students: Educate, Entertain, Engage. And no, you don’t have to dance on camera or write novels. It’s about making someone feel like you get them—and showing them you can help.
Here’s what that means:
Educate in a way that’s clear and bite-sized. Skip the jargon. Be the person who finally explains it in a way that clicks.
Entertain doesn’t mean be funny (unless that’s your jam). It means showing your actual self. People want to work with someone they vibe with.
Engage means opening a two-way conversation. Ask questions. Respond to comments. Be a real human.
And remember the 5 stages of awareness: not everyone’s ready to book with you today. Some just learned the term myofunctional therapy yesterday. You need content that meets all five types—Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware.
You’re not just trying to “post more.” You’re building trust.
Because one post—the right post—can shift everything.
If this sounds like the missing puzzle piece in your marketing, you’ll love the full breakdown inside the episode. Pop in those earbuds, and let’s get you seen.
🥂,
Carmen
P.S. Are you tired of building someone else’s dreams?
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