As a myofunctional therapist, one of the biggest challenges when starting your business is figuring out how to attract and convert clients. Many therapists complete their training but feel stuck, unsure of how to confidently start conversations that lead to real results.
A free assessment can be one of the most powerful tools to bridge this gap—helping you gain confidence, build trust, and establish credibility while also streamlining your client intake process.
If you’ve been wondering how to effectively use free assessments to grow your myofunctional therapy business, keep reading!
What is a Free Myofunctional Therapy Assessment and Why Does It Matter?
A free assessment (sometimes called a consultation or complimentary session) is a short introductory appointment where you meet a potential client, answer their questions, and determine whether you’re the right fit to work together.
But why offer a free assessment?
- It screens the right clients. Not everyone is a good match for your services, and this step helps prevent future mismatches.
- It gives you a head start. Gathering key information in advance streamlines the comprehensive exam and makes the process more efficient.
- It builds trust. Educating your community through free assessments helps position you as an expert and makes people more likely to choose you when they’re ready for therapy.
3 Ways to Use Free Assessments to Build a Thriving Myofunctional Therapy Business
Free assessments aren’t just about offering free time—they’re a strategic way to turn cold or lukewarm leads into loyal clients. Here’s how:
1. Start Conversations That Lead to Clients
One of the most effective ways to grow your myofunctional therapy business is by starting more conversations. Most people have never heard of myofunctional therapy, so the key is to introduce the concept in a way that feels natural.
A great way to do this is through screening in the dental hygiene chair or talking to people in your community. Instead of overwhelming them with technical details, simply express, “I can help you.”
This phrase alone can spark interest and open the door for further discussion. If they’re intrigued, a free assessment is the next logical step.
2. Offer Your Time to Build Trust
People aren’t always ready to jump into therapy immediately. A free assessment gives them an opportunity to learn more about what you do without committing financially.
For example, many parents discover myofunctional therapy when their child is still too young for treatment. By offering a free assessment, you build a relationship early on—so when the child is old enough, they come back to you rather than starting over with someone new.
This also works for word-of-mouth referrals. If you make a strong impression, people will share your name with friends and family, creating organic growth for your business.
3. Build the Know, Like, and Trust Factor
People do business with those they know, like, and trust. A free assessment helps establish that connection and lets potential clients experience your personality, expertise, and professionalism.
At the same time, it helps you determine if the client is a good match for you. Some personalities just don’t mesh, and that’s okay! A free assessment ensures that you’re working with people who align with your approach and values.
Free assessments are one of the most effective ways to gain confidence, build trust, and create a strong foundation for your myofunctional therapy business. When done right, they not only help potential clients feel comfortable but also position you as the go-to expert in your field.
So start having more conversations, offering value upfront, and building relationships that lead to loyal clients. Your business—and your future clients—will thank you for it.
🥂,
Carmen
P.S. Are you tired of building someone else’s dreams?
Take the Next Step in Your Myofunctional Therapy Business
📌 Learn more about Free Assessments That Convert
📌 Check out the Myofunctional Therapy Academy Online Course Shop
📌 Check out the Ditch Hygiene Academy™
