Content creation can feel overwhelming, especially when you’re building your myofunctional therapy business while juggling clients, education, and marketing…and possibly still working a dental hygiene job.
The truth? You don’t have to reinvent the wheel every time you post. You just need smart content hacks that save time, keep your audience engaged, and help you show up consistently.
If you’ve been struggling with what to post, here are 10 simple content hacks to make content marketing easy, efficient, and effective for your myofunctional therapy business.
1️⃣ Behind-the-Scenes Content
People love authenticity. Show them a peek into your practice—your setup, your workspace, or even your daily schedule.
✔️ Take a photo of your desk and caption it, “This is where the magic happens!”
✔️ Record a quick Instagram story showing your pre-session setup.
✔️ Share a short video explaining what a typical day in your practice looks like.
Why it works: It humanizes your brand and makes people feel connected to you.
2️⃣ Educational Mini-Series
Instead of posting one-off tips, turn them into a mini-series!
Example themes:
📌 “Myo Mondays” – Post a quick tip every Monday.
📌 “Fix Your Posture Fridays” – Share a common mistake and how to correct it.
📌 “Airway Health Awareness” – A 3-part series on how breathing affects health.
Why it works: It builds anticipation and positions you as an expert.
3️⃣ Q&A Sessions
Your audience has tons of questions—and you have the answers!
✔️ Host a live Q&A on Instagram or Facebook.
✔️ Post a question box on your Instagram stories: “What do you want to know about Myofunctional therapy?”
✔️ Answer a common client question in a carousel post or short video.
Why it works: It boosts engagement and helps you understand what your audience cares about.
4️⃣ Client Wins & Success Stories
Nothing builds credibility like real results. (Plus…getting results for clients means they will tell others about how you helped them. This is free advertising and it’s the best!)
✔️ Share a client transformation (with permission!).
✔️ Record a short “before-and-after” testimonial video.
✔️ Post a case study about a client who improved sleep, breathing, or oral posture.
Why it works: Social proof builds trust and encourages potential clients to take action.
5️⃣ Common Mistakes & Myths
Help your audience avoid common pitfalls!
✔️ Create a “Myth vs. Fact” post (ex: “Tongue ties are a myth” ❌ False!)
✔️ Share a carousel post with “3 Breathing Mistakes You’re Probably Making”
✔️ Record a reel or TikTok correcting bad oral rest posture habits.
Why it works: Educational content positions you as an authority while keeping things fun and engaging.
6️⃣ Your Personal Journey
Why did you become a myofunctional therapist? Share your story!
✔️ Post about your career transition from hygiene to Myo.
✔️ Share the moment you realized Myo could change lives.
✔️ Talk about a challenge you faced and how you overcame it.
Why it works: People connect with stories—especially when they see themselves in yours.
7️⃣ Myth-Busting Videos
Debunk common Myo misconceptions in 30 seconds or less!
✔️ “Does myofunctional therapy only work for kids? NOPE.”
✔️ “Can tongue ties fix themselves? NOPE.”
✔️ “Is mouth breathing harmless? NOPE.”
Why it works: People love short, engaging videos that bust common myths!
8️⃣ Testimonials & Success Stories
Nothing sells Myo like real results.
✔️ Ask clients for written testimonials.
✔️ Post screenshots of DMs or emails from happy clients.
✔️ Create a before-and-after case study.
Why it works: Social proof builds trust and credibility.
9️⃣ Repurpose Content
If you’ve hosted a free training…repurpose the content!
✔️ Break down the training into bite-sized tips.
✔️ Turn key slides into carousel posts.
✔️ Use past Q&A questions to create new posts.
Why it works: You already have the content—just reuse it in different ways!
🔟 Interactive Polls & Quizzes
People LOVE interactive content.
✔️ Create an Instagram poll: “Are you a nose breather or a mouth breather?”
✔️ Post a quiz: “How’s your tongue posture? Take this test!”
✔️ Run a challenge: “Try this myofunctional therapy exercise for 7 days and DM me your results!”
Why it works: It boosts engagement and gets people actively involved.
There ya have it my friend! Content creation doesn’t have to be a headache! With these 10 content hacks, you’ll never run out of post ideas again.
xo,
Carmen
Psst….Want more help growing your myofunctional therapy business?
🚀 Want more help growing your myofunctional therapy business? Book an “Ask Me Anything” session and I can give you some help!
